[DailyNK] A look behind North Korea’s efforts to promote itself through social media

18 May 2023

On 16 May 2023, DailyNK released an article about North Korea's new approach to utilising social media, particularly YouTube, to promote itself. Instead of relying on traditional propaganda outlets, North Korea's current YouTubers adopt a more friendly and relatable persona to present a softer image of the country. The ultimate goal is to humanize North Korea and generate sympathy, especially from the Western world. The article references NKDB's senior researcher, Seong-Cheol Park, 's recent CNN interview to support these claims. The contents are as follows:

In contrast to the overtly propagandistic outputs of Uriminzokkiri, the much friendlier and more gregarious face of North Korea’s current YouTubers could be a new attempt to humanize the country and gain sympathy in the West without attracting the attention of content moderators. Park Seong-Cheol, a researcher at the Database Center for North Korean Human Rights, told CNN that North Korea was “striving to emphasize that Pyongyang is an ‘ordinary city.’” The leadership was “very interested in how the outside world views them,” he added.

You can read the full article on DailyNK website by clicking HERE.

As Seen In


Can't find what you're looking for? 

Try the search bar!